Cottonelle • Come Clean

We were tasked with creating a brand new campaign for Cottonelle, where the confidence of a clean tush prompts everyday folks to “come clean” elsewhere in their lives.

My creative partner and I developed this concept, wrote about 3000 scripts, I made dozens of storyboards and decks, and worked with the design team to create a new identity system. Then we found a great director (shoutout to Matt Lenski!) and brought the world to life.

6 months later, we have ourselves some clean work :)