Esurance • Surprisingly Painless TV & OLV
When you’re making ads for insurance that’s surprisingly painless, you might as well make the ads painless too. We kept it entertainingly relatable, with our campaign trademark fourth-wall-breaking. The charms of Dennis Quaid don’t hurt either.
Yes, those actually are his dogs. I got to pet them!
While making dozens of ads over many shoots, we really fell in love with Dennis’s stand-in, Mike. So we decided to put him in stuff.
We also made a bunch of preroll ads for YouTube that were surprisingly… honest.
And finally, in partnership with Buzzfeed to do a Father’s Day listicle, I designed a bunch of animated cards featuring #1 Movie Dad, Dennis Quaid, for people to send to their #1 Real Dad.