Oscar Mayer • #OscarTakeMeToProm
When the idea of taking the Wienermobile to prom started trending on TikTok, we launched a promposal contest to take one lucky dog & three friends to prom in the 27-foot hotdog on wheels.
We announced the contest with scrappy, internet-y content on TikTok & IG.
And we turned the drivers of the Wienermobile, Oscar Mayer Hotdoggers, into influencers — co-creating content which amplified and promoted the contest.
We launched the contest in just two weeks using only $5k and got
20MM views • 310MM earned media impressions • 442MM engagements
Press
Awards
The One Show 2023 - Shortlist - Brand-Side Projects
The Shorty Awards 2023 - Shortlist - On A Shoestring
#OscarTakeMeToProm was so successful, the Oscar Mayer team decided to make it a repeatable program.
From 2022 on, every year, one lucky dog will get a ride to prom in the Wienermobile.