Serta • Sheep Made • TV
How does Serta make their mattresses so comfortable?
We imagined a world where the Serta sheep (experts on comfort) were in charge of Perfect Sleeper production, from manufacturing to R&D.
As a lifelong Aardman superfan, it was a dream to partner with this storied animation studio to bring the sheep’s world to life.
Full of fun winks and references, we created a factory full of dreamy comfort.
For the factory design, I was inspired by the architecture of Michael Graves
Sheep in lab coats, and a sign in the upper R corner reads "Keep Hooves Clear Of Machinery"
The mechanical arms in the factory are articulated like sheep's legs
The sheep's hoofprints make the distinct hex pattern on the memory foam layer
My favorite part is the microscopic sheep, for which we invented a new number: 0.001
Our lab tech has been snacking on that plant!